Alcor Media Group

Who We Are

We incubate, launch, and scale D2C brands by combining disciplined capital, creative execution, and performance media.

We build and operate a portfolio of consumer brands and apply a repeatable playbook across product validation, creative development, and acquisition. We keep specific brand details private, while sharing our operating model and risk controls with financial partners.

Our portfolio focuses on consumer electronics: smart home and outdoor devices, automotive electronics, and personal tech accessories, sold direct-to-consumer across North America.

Our core values

Contribution

We are huge givers and we try to create value for people any time we have a chance and when we don’t have a chance – we create it!

Integrity

We always deliver what we promise to deliver. Our partners and customers can rely on our word.

Growth

We crave for personal and professional growth. We love investing in our education and encourage making mistakes. Each failure makes us closer to achieving our big goals.

Anything is Possible

We are 100% confident that we are able to achieve anything we want. Impossible things do not exist. We turn on when someone tells us that something is impossible.

Challenges

We embrace problems as they help us grow and become stronger. We know that we can solve any problem. The more problems we solve, the more money we make.

What We Do

Performance Media

Full-funnel media buying across paid social and search with rigorous testing, attribution, and unit-economics discipline.

Brand Incubation

Structured brand creation from market research and product-market fit to launch planning and go-to-market.

Creative Studio

Ad creative, landing pages, and conversion assets built for rapid iteration and scalable acquisition.

Growth Operations

Inventory, forecasting, and channel mix management focused on cash flow and durable margin.

Launch Systems

Repeatable launch playbooks spanning testing, compliance, and channel readiness.

Data & Reporting

Clear, bank-ready reporting on performance, spend, and profitability with conservative assumptions.

Product Sourcing & Hardware Development

Supplier qualification, electronics sourcing, compliance testing (FCC/CE), and quality control for consumer devices.

Building and Scaling D2C Brands

Brand incubator and performance media engine for consumer electronics and home technology brands